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DAVID Buenos Aires and HSBC's paper view
The unnecessary printing and discarding of ATM receipts is brought into sharp focus in this attention-grabbing animation from BITT.
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Credits
powered by
- Agency DAVID/Buenos Aires
- Production Company Bitt Animation
- Director Javier Lourenco
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Credits
powered by
- Agency DAVID/Buenos Aires
- Production Company Bitt Animation
- Director Javier Lourenco
- Animation Bitt Animation
- Sound FX Bamba Music
- Executive Creative Director Nicolas Vara
- Creative Director Matias Paglieri
- Creative Director Gaston Duran
- Copywriter Sabrina Henry
- Copywriter Agustin Aiassa
- Art Director Julian Tedesco
- Head of Production Jimena Oliva
- Producer Agustina Perez Ponce
- VFX Director Cristian Morales
- Art Direction Alvaro Ortega Bianchi
- Executive Producer Guadalupe Tellado
- Executive Creative Director Ignacio Florra
- Art Director Luiz Felipe Jaeger
- 3D Lead Federico Gomez Valdez
Show full credits
Credits powered by
Credits
powered by
- Agency DAVID/Buenos Aires
- Production Company Bitt Animation
- Director Javier Lourenco
- Animation Bitt Animation
- Sound FX Bamba Music
- Executive Creative Director Nicolas Vara
- Creative Director Matias Paglieri
- Creative Director Gaston Duran
- Copywriter Sabrina Henry
- Copywriter Agustin Aiassa
- Art Director Julian Tedesco
- Head of Production Jimena Oliva
- Producer Agustina Perez Ponce
- VFX Director Cristian Morales
- Art Direction Alvaro Ortega Bianchi
- Executive Producer Guadalupe Tellado
- Executive Creative Director Ignacio Florra
- Art Director Luiz Felipe Jaeger
- 3D Lead Federico Gomez Valdez
Whilst not exactly the primary item on today's cataclysm agenda, the resource waste in producing largely unneeded paper receipts with all ATM transactions isn't something to be ignored.
Drawing attention to the plight in an innovative and attention-grabbing manner, DAVID Buenos Aires and HSBC's Let's Not Make The Planet Pay The Cost sees a series of printouts spool into a distinctive animation.
Directed by Javier Lourenço from BITT Animation, the film plays with the very nature of the issue itself in a way that is poignant and creatively inspired.
