Department for Education untaps potential
Three individuals embark on new educational journeys in M&C Saatchi’s motivating and intimately-shot spot for the UK Government’s Skills for Life programme.
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Credits
powered by
- Agency M&C Saatchi/London
- Production Company The Corner Shop/London
- Director Vincent Rene-Lortie
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Credits
powered by
- Agency M&C Saatchi/London
- Production Company The Corner Shop/London
- Director Vincent Rene-Lortie
- Offline Editing Work Editorial/London
- Online Post Absolute Post
- Sound King Lear Music & Sound
- Music DLMDD
- Creative Partner Guy Bradbury
- Creative Holly Sutton-Williams
- Creative Dan Lacey
- Producer Ashley Williams
- Project Director Duncan Collins
- Project Director Sophie Freeman
- DP Magnus Nordenhof Jonck
- Executive Producer Tessa Mitchell
- Producer Ellie Fry
- Editor Martin Leroy
- Colorist Matt Turner
- Sound Engineer Jack Sedgwick
- Music Supervisor Lizz Harman
- Composer Theo Vidgen
Credits
powered by
- Agency M&C Saatchi/London
- Production Company The Corner Shop/London
- Director Vincent Rene-Lortie
- Offline Editing Work Editorial/London
- Online Post Absolute Post
- Sound King Lear Music & Sound
- Music DLMDD
- Creative Partner Guy Bradbury
- Creative Holly Sutton-Williams
- Creative Dan Lacey
- Producer Ashley Williams
- Project Director Duncan Collins
- Project Director Sophie Freeman
- DP Magnus Nordenhof Jonck
- Executive Producer Tessa Mitchell
- Producer Ellie Fry
- Editor Martin Leroy
- Colorist Matt Turner
- Sound Engineer Jack Sedgwick
- Music Supervisor Lizz Harman
- Composer Theo Vidgen
In collaboration with M&C Saatchi, the UK Government’s Department for Education has launched this touching spot promoting its Skills for Life programme, which aims to inspire young people, adults and businesses alike to make the most of their potential.
Directed by Vincent Rene-Lortie through The Corner Shop, the gorgeously-crafted 40-second film follows three individuals, each at a different stage of their careers, as they take the first step down a new educational path.
The spot starts from the moment they wake, with the new day serving as a metaphor for a world of untapped possibilities. With an intimate and authentic focus on the protagonist's home lives, the creative acts as an inspiring reminder that with every new day comes an opportunity to learn life-changing new skills, no matter your starting point.
