Delta Air Lines' athletic journey

Delta Air Lines – You Get You There

Credits

Agency Wieden + Kennedy/New York
Production Company MJZ/USA
Director Raine Allen-Miller

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Credits

Agency Wieden + Kennedy/New York
Production Company MJZ/USA
Director Raine Allen-Miller
President/Executive Producer David Zander
Executive Producer Noah Goldsmith
Editorial Company Trim Editing
Editor Elise Butt
Editor Josh Mannox

Edit Producer Pia Ebrill
Executive Producer Noreen Khan
Editorial Company Cosmo Street/New York
Assistant Editor Jared Zygarlicke
Edit Producer Colby Eaton
Head of Production Anne Lai
Head of Production Luiza Naritomi
Executive Producer Maura Woodward

Color Company Company 3/New York
Colorist Joseph Bicknell
Color Producer Cassidy Conway
Post Production Octagon/Boston
VFX Preymaker
Chief Creative Officer Angus Kneale
Executive Producer Verity Kneale
Executive VFX Producer Melanie Wickham

Senior Executive Producer Clairellen Wallin
VFX Producer Kendall Rotar
VFX Producer Jacob Weeks
VFX Artist Edward Lopez Jr
VFX Artist Wynand De Wet
Sound Design & Mix Sonic Union
Sound Designer/Audio Mixer Julienne Guffain
Record/Mix Engineer Fernando Ascani

Senior Audio Producer Justine Cortale
Music Company Citizen Music
Composer/Executive Creative Director/Partner Nicolas Barry
Composer/Managing Partner Theo de Gunzburg
Head of Production Molly Young
Executive Producer Citizen Music
Chief Creative Officer Marques Gartrell
Chief Creative Officer Brandon Henderson

Group Creative Director Sean McLaughlin
Creative Director Nik Reed
Art Director Peter Jostrand
Copywriter Holden Rasche
Head of Production Nick Setounski
Executive Producer Cheryl Warbrook
Senior Producer Bianca Cochran
Associate Art Producer Jessi Zhou

Executive Producer Christian Colasuonno
Line Producer Adriana Cebada Mora
Production Designer Jason Hougaard
Art Director Jerrod McIlvan
Line Producer Adriana Cebada Mora
DP Olan Collardy
Assistant Editor Antoine Combelles
VFX Supervisor Simon Holden

VFX Supervisor Alejandro Taylor
3D Animator Sebastian Kowalski
Talent

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It's a summer of sport, and that means the sporty guys and gals have been torn from their training to take part in the most important aspect of the whole thing: the ads.

With many not threatening the journey from track-to-screen just yet, it seems that Delta Air Lines and Wieden-Kennedy have managed to buck the trend and pull out some endearing performances from the stars of its Keep Climbing campaign: Gabby Thomas (Track and Field), Sara Hughes & Kelly Cheng (Beach Volleyball), Zoe McDougall (Surfing), Trevon Jenifer (Para Basketball), Adeline Gray (Women’s Freestyle Wrestling), Mallory Weggemann (Para Swimming), Jagger Eaton (Skateboarding), Derek Loccident (Para Track and Field), Evan Medell (Para Taekwondo), Blake Haxton (Para Sprint Canoe), Victor Montalvo (Breaking) and Brooke Raboutou (Climbing).

Most engaging of Raine Allen-Miller's films is You Get You There, in which the viewers are put into the POV of Derek Loccident, a Paralympic long-jump hopeful who has been training hard to punch his ticket to Paris.

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Delta Air Lines – Time

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Delta Air Lines – Going Somewhere

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Delta Air Lines – Before

“As the official airline of Team USA, Delta’s goal is to connect these athletes with their gold-medal dreams and support them every step of the way on their journey to the Olympic and Paralympic Games,” said Alicia Tillman, Delta's Chief Marketing Officer. “We set out to create a campaign that doesn’t just focus on the destination, but also highlights how each athlete has reached this point.

"These spots capture the joys, challenges and unrelenting ambition it takes to keep climbing – because no one gets to the top by staying still.”

“From being the first female sport climber to represent the United States in 2020 to now approaching my second Games, I am so proud to be on this journey with Team USA and alongside Delta as my partner,” said Brooke Raboutou, U.S. Olympian. “Climbing has always given me a foothold in life – even through some of the toughest seasons – and it’s been the momentum and movement that drives me to my goals.

"Seeing my own journey reflected in this creative is such an honour, and I can’t wait to see what Team USA is going to accomplish in just a few weeks as we take on the biggest climb of our careers.”