Delight whispers not-so-sweet nothings
In an absurd trio of spots for the yoghurt drink brand, Thai people offer well-meaning albeit unnecessarily aggressive advice to their loved ones.
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Credits
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- Agency Ogilvy/Bangkok
- Production Company Suneta House
- Director Teerapol Suneta
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Credits
powered by
- Agency Ogilvy/Bangkok
- Production Company Suneta House
- Director Teerapol Suneta
- Chief Creative Officer Gumpon Laksanajinda
- Executive Creative Director Supparat Thepparat
- Creative Director Rattiya Suphatanasilpa
- Senior Art Director Jiraporn Dechraksa
- Art Director Thanaphorn Sroyphuraya
- Producer Yuthapong Varanukrohchoke
- Producer Sakonpob Sinsuk
- Art Director Pornchai Cheeranoon (Aof)
- DP Chalongwut Chorruangsak
- Editor Sarawut Kaweethammawong
- Colorist Nuttacha Khajornkiatsakul
- Sound Designer Danai Suthamcharee
Credits
powered by
- Agency Ogilvy/Bangkok
- Production Company Suneta House
- Director Teerapol Suneta
- Chief Creative Officer Gumpon Laksanajinda
- Executive Creative Director Supparat Thepparat
- Creative Director Rattiya Suphatanasilpa
- Senior Art Director Jiraporn Dechraksa
- Art Director Thanaphorn Sroyphuraya
- Producer Yuthapong Varanukrohchoke
- Producer Sakonpob Sinsuk
- Art Director Pornchai Cheeranoon (Aof)
- DP Chalongwut Chorruangsak
- Editor Sarawut Kaweethammawong
- Colorist Nuttacha Khajornkiatsakul
- Sound Designer Danai Suthamcharee
In typical Thai ad fashion, this totally mad series of spots created by Ogilvy for yoghurt drink brand Delight sees a trio of deadpan characters shouting at their loved ones to share what is ultimately a sweet and caring message.
Directed by Teerapol Suneta through Suneta House, Not Very Sweet shines a light on the country’s overconsumption of sugary snacks and change people's behaviour, using real insights into how Thai people show care.
The characters in the spots speak to their loved ones in a loud, seemingly indifferent manner, but their words showed genuine care. The film ends with a funny and warm twist, showing how far people will go to show they care.
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