Defining the decade, one Spotify playlist at a time
Creating a playlist is difficult, but it’s even harder when you people literally appearing out of nowhere to give you suggestions.
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Credits
powered by
- Agency Spotify USA
- Production Company Serial Pictures
- Director BRTHR
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Credits
powered by
- Agency Spotify USA
- Production Company Serial Pictures
- Director BRTHR
- Executive Producer Violaine Etienne
- Executive Producer Sara Greco
- Head of Production Jennifer Gee
- Production Designer Spencer Graves
- Colorist James Tillett
- VFX The Mill/New York
- Design The Mill/London
- Associate Creative Director Kat Kvas
- Associate Creative Director Tal Midyan
- Brand
- Executive Creative Director Alex Bodman
- Group Creative Director Dan Brill
- Producer Jenna Allchin
- Line Producer Tracy Broaddus
- DP Christopher Ripley
Credits
powered by
- Agency Spotify USA
- Production Company Serial Pictures
- Director BRTHR
- Executive Producer Violaine Etienne
- Executive Producer Sara Greco
- Head of Production Jennifer Gee
- Production Designer Spencer Graves
- Colorist James Tillett
- VFX The Mill/New York
- Design The Mill/London
- Associate Creative Director Kat Kvas
- Associate Creative Director Tal Midyan
- Brand
- Executive Creative Director Alex Bodman
- Group Creative Director Dan Brill
- Producer Jenna Allchin
- Line Producer Tracy Broaddus
- DP Christopher Ripley
Jumping on short meme-scenes and cultural moments of the past ten years, Spotify showcases the people, not the playlists.
Noah goes on a strange surreal journey through his town as he searches for the best songs for The Playlist of the Decade. From Sicko Mode to Super Bass, every genre and beat is hit as toy cars Tokyo drift and businessmen on Segways recommend outdated pop. The playlist grows as Noah gets sucked into basketball game, a hip hop dance group, and a gym. The songs themselves are never really represented, which keeps the direction of the ad clear, focusing on the people who love the music.
The Playlist of the Decade is surreal and strange, with bold lighting and fun transitions (at one point we go through a bodybuilder’s tear and emerge in a classroom), playing with the lush production notes hit by Serial Pictures. There’s something new in every scene and suggestion, and director BRTHR never loses the playfulness of the ad amid the song suggestions.
