Dear basketball, love Budweiser
Combining cultural influence with personal taste, Scoreboard celebrates the impact of the NBA.
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Using clever editing and a mix of different perspectives, Budweiser takes a long look at the NBA in Scoreboard.
There’s no denying the cultural power that the NBA has, from logos and merch to pride and ambition. This piece explores the different ways that people connect with and identify with their teams, favorite players, and even the celebrities who support their city. Full of fun idents and winks to the teams that make the NBA great, Budweiser cleverly inserts itself into the conversation, centering celebration and excitement.