DDB New Zealand help create new pet charity with emotional film
A new campaign includes this affecting spot which looks at domestic abuse from a pet's-eye-view.
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Credits
powered by
- Agency DDB/Auckland
- Production Company Goodoil Films
- Director Michelle Savill
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Credits
powered by
- Agency DDB/Auckland
- Production Company Goodoil Films
- Director Michelle Savill
- Post Production Blockhead
- Sound Design Franklin Rd
Credits
powered by
- Agency DDB/Auckland
- Production Company Goodoil Films
- Director Michelle Savill
- Post Production Blockhead
- Sound Design Franklin Rd
Pet Refuge New Zealand, which aims to build the country’s first shelter dedicated to housing pets affected by family violence, has just launched a new campaign.
Created by DDB New Zealand, the initial fundraising target was set at $250,000, which was surpassed inside the first seven days.
Pet Refuge will provide a temporary safe haven for pets while their owners escape abuse. The initiative comes as new research from Women’s Refuge reveals harrowing stories of animal abuse. The charity surveyed women whose partners had abused or threatened their pets; 23% said their partner had killed
an animal while 53% said they delayed leaving the relationship out of fear for an animal’s safety.
Hearing of this issue, DDB New Zealand threw its support behind the cause, developing a large-scale integrated launch campaign to get Kiwis onboard. The campaign launched with the above hero film directed by Goodoil's Michelle Savill.
