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DFS – Thingspiration

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Few spots give as much scope for visual gymnastics as Pablo London's latest for DFS, so thank goodness the endlessly creative mind of David Wilson was there to fill it with flair.

Taking on the challenge of portraying a showroom's worth of Thingspiration, the Riff Raff director draws us from a goat on a lake, to a recliner in the clouds, to a Battenberg cake filled with rooms, barely stopping for breath inbewteen.

“This was an extremely playful script," comments Wilson. "Vic [Daltrey] and Will [Bingham] from Pablo were incredibly encouraging for this film to be as inventive as possible. This included incorporating a lot of illusions of scale: from rooms hidden inside Battenberg cakes, to a giant hand placing a sofa in our protagonist’s dream home.

"In this piece, we see our main character pop up within the different scenes giving their opinion on whether that item of furniture suited them. It was really playful to incorporate a protagonist’s journey within the script in order to elevate it from a traditional montage.

"Untold Post Production was fantastic in collaborating with myself and the production team to stitch this all together, whilst Helen Gadjilova absolutely aced the production design; creating a plethora of dream homes.”

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