David Dencik gets oiled up for Fund Your Mother
B-Reel Films director Tomas Jonsgården puts the No Time to Die actor through his paces in this slick (in so many ways) spot for the climate collective.
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Credits
powered by
- Agency Client Direct
- Production Company B-Reel Films/Europe
- Director Tomas Jonsgarden
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Credits
powered by
- Agency Client Direct
- Production Company B-Reel Films/Europe
- Director Tomas Jonsgarden
- Copywriter Jacob Nelson
- Producer Magnus Akerstedt
- Executive Producer Fredrik Heinig
- Executive Producer Martin Ronstrom
- Production Designer Johan Broome
- DP Henrik Stenberg
- Editor Gregers Dohn
- Colorist Andrew Francis
- VFX Artist Peter Tornestam
- Sound Designer Martin Mighetto
- Composer Christian Olsson
Credits
powered by
- Agency Client Direct
- Production Company B-Reel Films/Europe
- Director Tomas Jonsgarden
- Copywriter Jacob Nelson
- Producer Magnus Akerstedt
- Executive Producer Fredrik Heinig
- Executive Producer Martin Ronstrom
- Production Designer Johan Broome
- DP Henrik Stenberg
- Editor Gregers Dohn
- Colorist Andrew Francis
- VFX Artist Peter Tornestam
- Sound Designer Martin Mighetto
- Composer Christian Olsson
We've seen a number of ways that PSAs try to exemplify the dangers of fossil fuel companies, but 'suggestive dancing whilst slicked up' might just be a first.
Launching into business with a cheeky Apocalypse Now nod, Tomas Jonsgården's The Hole for climate collective Fund Your Mother makes superb use of acclaimed Swedish/Danish actor David Dencik (No Time to Die, Tinker Tailor Solider Spy) from the offset; the actor not only presenting a repugnant counter-argument, but also throwing himself (literally) into the issue.
With a concept developed by the B-Reel Films director alongside copywriter Jacob Nelson, this beguiling and attention-grabbing film manages to raise smiles out of a serious subject.
