Dance of the wild florals
A fantasia dedicated to the natural ingredients of Grey Goose Essences, this ad captures a magical and surreal moment.
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Credits
powered by
- Agency MullenLowe/El Segundo
- Production Company Time Based Arts
- Director James Allen / (Partner)
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Credits
powered by
- Agency MullenLowe/El Segundo
- Production Company Time Based Arts
- Director James Allen / (Partner)
- Associate Creative Director Natasha Hugeback
- Associate Design Director Erica Sanchez
- Creative Director Chris Juhas
- Creative Director Fabio Brigido
- Executive Creative Director Laura Sampedro
- Executive Creative Director Carlos Alija
- Junior Designer Sandra Seo
- VP Head of Integrated Production Kate Hildebrant
- Editing Trim
- Editor Paul Hardcastle
- VFX Time Based Arts
- VFX Supervisor Mike Battcock
- Colorist Lewis Crossfield
- VFX Producer Chris Aliano
- Audio Post String and Tins
- Sound Design/Mix Jim Stewart / (Audio Mixer)
- Sound Designer Will Cohen
- Director Mike Skrgatic
- Director Rob Blishen
- Offline Producer Ella Sedgwick
- DP Jake Scott / (DP)
- 2D VFX Lead Artist Leo Weston
- Producer Jon Adams / (Producer)
- Producer Jennifer Malki
Credits
powered by
- Agency MullenLowe/El Segundo
- Production Company Time Based Arts
- Director James Allen / (Partner)
- Associate Creative Director Natasha Hugeback
- Associate Design Director Erica Sanchez
- Creative Director Chris Juhas
- Creative Director Fabio Brigido
- Executive Creative Director Laura Sampedro
- Executive Creative Director Carlos Alija
- Junior Designer Sandra Seo
- VP Head of Integrated Production Kate Hildebrant
- Editing Trim
- Editor Paul Hardcastle
- VFX Time Based Arts
- VFX Supervisor Mike Battcock
- Colorist Lewis Crossfield
- VFX Producer Chris Aliano
- Audio Post String and Tins
- Sound Design/Mix Jim Stewart / (Audio Mixer)
- Sound Designer Will Cohen
- Director Mike Skrgatic
- Director Rob Blishen
- Offline Producer Ella Sedgwick
- DP Jake Scott / (DP)
- 2D VFX Lead Artist Leo Weston
- Producer Jon Adams / (Producer)
- Producer Jennifer Malki
Breaking from the mold for Grey Goose, this ad dedicates itself to the concept as a woman dances in a floral fantasy.
With petals and leaves surrounding her, a young woman dances across the screen, moving among a cyclone of flower and blooms. A Sensorial Taste Experience is expressive and wonderful, and the CGI on the plant matter is absolutely incredible. It feels effervescent and fun, and it’s an engaging ad. The main dancer is playful and charismatic, and her moves are reflected in a floral simulation process that was developed specifically for this film by Time Based Arts.
The campaign idea was brought to life by creative agency MullenLowe LA. The film was produced by UK-based VFX studio Time Based Arts and directed by James Allen, Mike Skrgatic, and Rob Blishen of TBA Studio.
