Currys customers rage against the machine

UK tech retailer Currys has launched this fun campaign, created by AMV BBDO and directed by Greg Bell through Red Studios, showcasing its staff’s expertise in supporting stressed customers in three playful spots. 

The latest instalment of the brand’s Beyond Techspectations series reaffirms the role of its go-to tech experts. From emotional support groups to animal taming techniques, Currys colleagues demonstrate their ingenious methods of calming customers with supportive guidance in picking out their new laptop. 

AMV BBDO Creative Directors Jez Tribe and Dave Westland said, “We’re all familiar with Laptop Rage… infuriating lagging, crashing and the dreaded spinning wheel of death – and the intense stress these can bring. With the back-to-school period being the typical time to upgrade, our task was to ensure Currys remains consumers’ go-to laptop destination - with their fully trained employees on hand to diagnose the problem in the most unexpected ways.”