Cricket Wireless unleashes new jawsome campaign
Created with long-time agency partner Argonaut, the brand is putting its value front at centre yet again, at a time when more and more consumers’ wallets need some relief.
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Sometimes a deal is so good it makes your jaw drop. Cricket Wireless is leaning into this turn of phrase literally for its latest national campaign, Jawsome, which started to roll out at the end of July.
Created with long-time agency partner Argonaut, the brand is putting its value front at centre yet again, at a time when more and more consumers’ wallets need some relief. The campaign features the brand’s notable Cricket characters and customers as they hear about Cricket’s latest offer: customers getting free Samsung Galaxy devices when they switch to Cricket’s lightning fast unlimited nationwide 5G available for as low as $25 per month. It’s a deal so good their jaws drop, including the characters whose jaws drop through the floor (Apartment) and break through the ground (Jaw Drop).
The Jawsome campaign will be running across TV, Digital, Social, Radio/Audio, mobile and OOH. Full list of Jawsome credits here.
Cricket Wireless – Jaw Drop
Cricket Wireless – Apartment
The new campaign is the latest example of how Cricket Wireless and Argonaut have unlocked a new gear for the brand under the leadership of AT&T veteran and Cricket CMO Tony Mokry, making work that is impossible to ignore.
Cindy Rozier, AVP, Marketing at Cricket Wireless: “Consumers are actively seeking out value from brands they choose to engage and spend their money with. Pairing the speed and reliability of our nationwide 5G network with the Samsung Galaxy truly is jaw-dropping value, and we love the way we’re bringing that to life with our characters in this work.”
Hemant Jain, Head of Creative at Argonaut: “We believe Cricket is the best value provider in the wireless category, and we wanted a creative idea that would feel fresh and help get this message across in a fun way. We really enjoyed bringing some classic, physical comedy to these characters as they provide the perfect canvas for it. We’ve only scratched the surface of what they’re capable of doing for the brand."
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