Creamery X and LOTTO MAX collaborate to give ordinary folk a taste of luxury
In a peculiar yet attention-grabbing campaign from FCB New York, the flavour experts and lottery promoters have joined forces to create ice cream bars imbued with the essence of extravagance.
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Have you ever wanted to enjoy the flavour of a designer handbag? Sample the tasty delights of a rare oil painting? Lick a private island?!
Well, thanks to LOTTO MAX and the frozen treat experts at Creamery X, some lucky Ontarians can now get a taste of the millionaire life with exclusive ice cream bar custom-made to taste like wealth feels.
To develop each 'delicious yet unique' LOTTO MAX Dream Bar flavour, OLG (the Ontario Lottery and Gaming Corporation) and Creamery X worked with leading food scientists at the University of Guelph to identify the exact flavour notes of each dream item and choose precise ingredients to map those flavours.
The bars are available only at LOTTO MAX Dreamery pop-ups happening in select locations across the province.
If you were curious, here's a breakdown of the flavours:
- The Rare Oil Painting flavour tastes like a modern masterpiece that incorporates olive oil, fresh mid-tannins and a hint of oil paint;
- The Private Island flavour includes delicious notes of seawater: salty, sandy and fresh with Pacific Ocean Konbu seaweed, rounded out with lingering hints of lychee and orange blossom, giving the taste of owning your own tropical island;
- The Designer Handbag tastes like rich leather, tannins of smoky notes throughout and finishes with a vibrant floral note which one can find at designer boutiques;
- The Grail Sneaker flavour has a distinct, fresh-out-of-the-box sneaker taste with hints of chocolate and even rubber.
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