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Covert welcomes Guido Ekker as Creative Director
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As Creative Director, Ekker will champion artistic intention over technique, setting a high bar for how ideas are developed and brought to life.
Camcorder kid turned creative leader, Guido Ekker joins Covert to put the art first, champion bold ideas, and log off at a reasonable hour.
Ekker’s love of filmmaking started in primary school, armed with a tape camcorder and a group of friends willing to star in whatever world he dreamed up next. That early obsession took him through game design, motion graphics, and Visual Effects at the Film Academy, shaping a career built on craft, curiosity, and storytelling.
Over the years, Ekker became a key creative force at PostPanic, helping shape some of the studio’s most loved films. One project that still stands out is the Liberty Global passion film. “It was a project that perfectly reflected my belief that the strongest films come from genuine curiosity, craftsmanship, and a willingness to push ideas beyond the expected,” he says.
More recently, he has been getting his hands dirty, literally, on a stop-motion collaboration with Buck, reconnecting with the tactile, hands-on side of making.
For Ekker, joining Covert came down to the people, the work, and a shared belief in putting creativity first. “From the very first chats, it felt like a great bunch of people who genuinely care about what they make, how they make it, and how to maintain a better work-life balance while still working on cutting-edge films and commercials,” he says.
Max Murphy, Managing Partner at Covert, says Guido felt like the right fit from the start. “Guido brings a rare mix of craft, curiosity, and calm creative leadership. He cares deeply about the work, but also about the people making it, which is exactly the kind of energy we want at Covert.”
As Creative Director, Ekker will champion artistic intention over technique, setting a high bar for how ideas are developed and brought to life. His directing experience will also support Covert’s growth building more director-led work in-house, while keeping the creative idea at the centre.
“I’m excited to keep working with top talent and exploring the latest technologies, especially given how rapidly things are changing right now,” he says.
That includes AI, though Ekker's take is firmly pro-artist. “It opens up a lot of new possibilities, but true artists will stand out, whether or not they choose to use it in their own work.”
Looking ahead, Ekker is chasing stories that mean something, alongside whatever shiny new techniques come next. Welcome aboard, Ekker.
