Bath & Body Works introduces Fruit Fusion
Fruit Fusion, a new body care franchise is accompanied by one of the brand's largest integrated marketing campaigns to date, developed in partnership with YARD NYC.
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Bath & Body Works has officially launched Fruit Fusion, a new body care franchise accompanied by one of the brand's largest integrated marketing campaigns to date, developed in partnership with YARD NYC.
Rather than casting Hilary Duff as a traditional spokesperson, the brand brought her on as a creative partner, collaborating closely to shape a campaign centered around confidence, self-care, and everyday routines. It's part of Bath & Body Works' broader effort to evolve its marketing and connect with a new generation of consumers.
The integrated campaign spans social, CTV, YouTube, ecommerce, in-store, and major OOH, including a Times Square takeover.
Ahead of launch, a teaser featuring only Hilary Duff's lips generated more than 30 million views across Instagram and TikTok in under 24 hours, creating significant anticipation before the full campaign debuted.
Credits
View on- Agency Yard/New York
- Talent Hilary Duff
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Yard/New York
- Talent Hilary Duff
