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Cottonelle’s unsavoury situations

The personal hygiene brand unapologetically addresses all things sweaty and swampy in a hilariously disgusting selection of spots.

by Amy Hey on 29^th March 2023

Cottonelle – Cottonelle's Tales from Down There: Connie

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Agency FCB/Chicago

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Credits

Agency FCB/Chicago

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Toilet paper and wipes brand Cottonelle has opted to ditch the puppies and get straight to the unpleasant point of 'down-there care' in this stomach-turning new campaign by Chicago agency FCB.

In four grotesque spots, directed by Guy Shelmerdine through SMUGGLER, Kelby, Connie, Marge and Alfred unashamedly confesses their nightmare ‘down-there’, be it swampy, steamy, raw and fishy, or as messy as the dinner on their toddler’s highchair.

As they speak, they begin sinking into a mess of their own sour metaphors; a murky, boggy pond, a swirl of spaghetti, a heap of oysters, and a pile of steamy romance novels.

Cottonelle – Cottonelle's Tales from Down There: Alfred

Cottonelle – Cottonelle's Tales from Down There: Marge

Cottonelle – Kelby

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