Corona tells the history of La Cerveza Mas Fina
The Gael García Bernal-narrated spot from Observatory in Los Angeles features gorgeous animation from Nexus.
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Credits
powered by
- Agency Observatory/Los Angeles
- Production Company Nexus/USA
- Director Nicolas Menard
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Credits
powered by
- Agency Observatory/Los Angeles
- Production Company Nexus/USA
- Director Nicolas Menard
- Chief Creative Officer Todd Hunter
- Executive Producer Chris Totushek
- Executive Producer Luisa Murray
- Senior Producer Jo Bierton
- Lead/Supervisor Nico Domerego
- Art Director Jack Cunningham
- Composer Bridget Samuels
- Sound Design Barking Owl, Los Angeles
Credits
powered by
- Agency Observatory/Los Angeles
- Production Company Nexus/USA
- Director Nicolas Menard
- Chief Creative Officer Todd Hunter
- Executive Producer Chris Totushek
- Executive Producer Luisa Murray
- Senior Producer Jo Bierton
- Lead/Supervisor Nico Domerego
- Art Director Jack Cunningham
- Composer Bridget Samuels
- Sound Design Barking Owl, Los Angeles
Leveraging on the history of the brand, Observatory's latest commercial for Corona narrates the deep-rooted relationship it has had with Mexicans since its beginnings in 1925.
Narrated by movie star Gael García Bernal, The History of La Cerveza Mas Fina incorporates the imagery of renowned Mexican surrealist artist Pedro Friedeberg with the animation prowess of Nexus' Nicolas Ménard, filling the screen with meticulously handcrafted sets and figures. Incorporating eight miniature sets, 421 handmade miniatures and 71 characters, the campaign's craft certainly succeeds in matching the 'la mas fina' of the brand's slogan.
