Corona encourages recycling by removing bottles from its ads
Introducing a new standard, Corona reminds consumers to keep our beaches and oceans clean.
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Corona's new global brand campaign debuts in print, OOH and online media in several countries. With Coronaless, for the first time, Corona removes images of its bottles from communications.
The campaign, created by DAVID São Paulo and DAVID Bogota, is made up of five different pieces that praise nature and portray a landscape of beach, sun and heat, an environment that is very characteristic of the Corona brand.
Credits
powered by
- Agency DAVID/Sao Paulo
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Credits
powered by
- Agency DAVID/Sao Paulo
- Ad Agency DAVID/Bogota
- Global Chief Creative Officer/Partner Pancho Cassis
- Global Chief Operating Officer Sylvia Panico
- Executive Creative Director Edgard Gianesi
- Executive Creative Director Renata Leao
- Creative Director Fabricio Pretto
- Creative Director Rogerio Chaves
- Art Director Felipe Revite
- Copywriter Filipe Rosado
- Production Fernanda Peixoto
- Production Leticia Brito
- Executive Producer Joao Luz
- Line Producer Rafael Pinto
Credits
powered by
- Agency DAVID/Sao Paulo
- Ad Agency DAVID/Bogota
- Global Chief Creative Officer/Partner Pancho Cassis
- Global Chief Operating Officer Sylvia Panico
- Executive Creative Director Edgard Gianesi
- Executive Creative Director Renata Leao
- Creative Director Fabricio Pretto
- Creative Director Rogerio Chaves
- Art Director Felipe Revite
- Copywriter Filipe Rosado
- Production Fernanda Peixoto
- Production Leticia Brito
- Executive Producer Joao Luz
- Line Producer Rafael Pinto
Each of the advertisements, despite indicating the situation of beer consumption on the beach, is without the famous bottle of the brand.
The title We Returned the Bottle of this Ad. Returns Yours explains the concept and encourages people to dispose of empty Corona packaging correctly, without polluting beaches and oceans.
The campaign is running in Germany, Uruguay and Brazil.
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