Coors' latest is bear fresh
A group of alpine wanderers take a grizzly ride to a bar in this fun continuation of the Keep It Fresh campaign from Havas London and Untold Studios' DIARMID.
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Credits
powered by
- Agency Havas/London
- Production Company Untold Studios
- Director Diarmid Harrison-Murray
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Credits
powered by
- Agency Havas/London
- Production Company Untold Studios
- Director Diarmid Harrison-Murray
- Executive Producer Josh Davies
- Editor Tim Thornton-Allan
- Audio Mixer Tom Lane
- Music Wake The Town
- VFX Untold Studios
- Color Company 3/London
- Colorist Jean-Clement Soret
- Chief Creative Officer Vicki Maguire
- Executive Creative Director Dan Cole
- Executive Creative Director Andy Garnett
- Creative Director Sam Daly
- Creative Director Rob Greaves
- Copywriter Shay Reading
- Art Director Frank Ginger
- Producer Katie Wood
- Creative Production Director Hannah Levy
- Producer Jonny Kight
- Production Manager Marketa Hrusecka
- DP Tom Townend
- VFX Exec Creative Director Dave Fleet
- VFX Exec Producer Tom Igglesden
- VFX Exec Producer Tomek Zietkiewicz
Credits
powered by
- Agency Havas/London
- Production Company Untold Studios
- Director Diarmid Harrison-Murray
- Executive Producer Josh Davies
- Editor Tim Thornton-Allan
- Audio Mixer Tom Lane
- Music Wake The Town
- VFX Untold Studios
- Color Company 3/London
- Colorist Jean-Clement Soret
- Chief Creative Officer Vicki Maguire
- Executive Creative Director Dan Cole
- Executive Creative Director Andy Garnett
- Creative Director Sam Daly
- Creative Director Rob Greaves
- Copywriter Shay Reading
- Art Director Frank Ginger
- Producer Katie Wood
- Creative Production Director Hannah Levy
- Producer Jonny Kight
- Production Manager Marketa Hrusecka
- DP Tom Townend
- VFX Exec Creative Director Dave Fleet
- VFX Exec Producer Tom Igglesden
- VFX Exec Producer Tomek Zietkiewicz
Continuing its icy-themed Keep It Fresh campaign, Coors and Havas London once again take to the mountains to follow some thirsty hipsters in search of a chilled beverage.
Directed by DIARMID through Untold Studios, the ad features a group of friends on their way to a party when the main character orders a 'fresh' ride for them: a brilliantly animated sleuth of bears.
"Coors is a brand that just gets comedy," explains DIARMID. "These films are no exception. I love the space they inhabit; that moment the ordinary, relatable world meets the utterly extraordinary. I wanted to make that moment feel as real as possible.
"The bears might look completely real, thanks to the VFX wizardry of Untold Studios, but, of course, they’re not. Shooting on horseback in the high mountains was a crazy adventure for everyone involved and I really believe all those feelings and emotions make their way onto the screen.”
