Brian Billow bares all for PUMA
The O Positive director reverses the role of the 'streaker' in a tongue-in-cheek campaign showcasing the sports apparel brand’s collaboration with Noah Clothing.
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Credits
powered by
- Agency Chandelier Creative/Los Angeles
- Production Company O Positive
- Director Brian Billow
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Credits
powered by
- Agency Chandelier Creative/Los Angeles
- Production Company O Positive
- Director Brian Billow
- Chief Creative Officer Michael Scanlon
- Art Director Silas Helm
- Producer Katie Knab Olsen
- Creative Director Eva Jane Hogan
- Copywriter Emily Bernstein
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Production Services The Lift Mexico
- DP Kenji Katori
- Edit Company Mackcut
- Editor Ryan Steele
- Executive Producer Pablo Chozas
- Producer Jose Aguirre
- Production Designer Jorge Eduardo Vujosevich Trejo
- Producer Eric Liney
- Casting Director Blanca Pena
- Casting Supervisor Paulina Maqueda
Credits
powered by
- Agency Chandelier Creative/Los Angeles
- Production Company O Positive
- Director Brian Billow
- Chief Creative Officer Michael Scanlon
- Art Director Silas Helm
- Producer Katie Knab Olsen
- Creative Director Eva Jane Hogan
- Copywriter Emily Bernstein
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Production Services The Lift Mexico
- DP Kenji Katori
- Edit Company Mackcut
- Editor Ryan Steele
- Executive Producer Pablo Chozas
- Producer Jose Aguirre
- Production Designer Jorge Eduardo Vujosevich Trejo
- Producer Eric Liney
- Casting Director Blanca Pena
- Casting Supervisor Paulina Maqueda
Directed by O Positive’s Brian Billow, this clever spot by Chandelier Creative launches German sportswear brand PUMA and Noah Clothing’s apparel collaboration.
The spot, titled Winning Streak, switches up the role of the ‘streaker’ at a sporting event by portraying a fully clothed man running across the court, exposing his retro-chic PUMA x Noah garms to a giggling crowd of naked spectators.
“It was awesome working with a creative team who embraced being disruptive,” said Billow. “Turning the streaker trope on its head was a blast. Also shooting with a hundred naked people wasn’t too bad.”
