Confused.com’s implausible applause story
The insurance giant releases an amusing tale revealing the little-known story of why we clap when we are impressed.
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Credits
powered by
- Agency Accenture Song/London
- Production Company Riff Raff
- Director Vedran Rupic
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Credits
powered by
- Agency Accenture Song/London
- Production Company Riff Raff
- Director Vedran Rupic
- Sound 750mph
- Sound Producer Olivia Ray
- Sound Designer Sam Ashwell
- Music Supervision Machine
- Music Producer Brice Cagan
- Post Production The Mill/London
- Colorist Peter Oppersdorff
- Producer Victoria Whitlow
- Executive Creative Director Pablo Gonzalez De La Pena
- Executive Producer Tom Berendsen
- Producer Christian Kuosmanen
- Executive Creative Director Vix Jagger
- Creative Director Luke Ramm
- DP Nico Poulsson
- Creative Director Joe Holt
- Production Designer Koja
- Editor Joe Guest
- Composer Johnny Yates
- VFX Producer Jamie Hughes
Credits
powered by
- Agency Accenture Song/London
- Production Company Riff Raff
- Director Vedran Rupic
- Sound 750mph
- Sound Producer Olivia Ray
- Sound Designer Sam Ashwell
- Music Supervision Machine
- Music Producer Brice Cagan
- Post Production The Mill/London
- Colorist Peter Oppersdorff
- Producer Victoria Whitlow
- Executive Creative Director Pablo Gonzalez De La Pena
- Executive Producer Tom Berendsen
- Producer Christian Kuosmanen
- Executive Creative Director Vix Jagger
- Creative Director Luke Ramm
- DP Nico Poulsson
- Creative Director Joe Holt
- Production Designer Koja
- Editor Joe Guest
- Composer Johnny Yates
- VFX Producer Jamie Hughes
Crumbs! Who knew that a sloppy sandwich-eating rodent in ancient Rome could result in a global cultural tradition of putting ones hands together to express appreciation?
Confused.com’s fun spot, created by Accenture Song and directed by Vedran Rupic through Riff Raff with production design by Koja, recreates a significant moment in history with extreme accuracy and not a little absurdity.
Casting yet another semi sentient animal friend, this third spot in the agency-production team’s ‘Mind Tickling Confusions’ series sees Rupic return to direct a messy rat whose lunchtime nibbles leads to implausible mass clapping at a gladiator match.
Rupic is now repped by Business Club Royale London.
