Comparing Washington Apples to everything
In this expertly made advert, a Rube Goldberg machine full of sparklers, twisting rails, and even a fire extinguisher propel apples through a warehouse, featuring all the ways apples can be used.
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Credits
powered by
- Agency Anonimo/Mexico
- Production Company Wabi Productions
- Director The Queen
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Credits
powered by
- Agency Anonimo/Mexico
- Production Company Wabi Productions
- Director The Queen
- Creative Director Jorge Mendez
- Creative Director Octavio Navarro
- Art Director Jorge Mendez
- Art Director Miguel Gonzalez
- Copywriter Jorge Mendez
- Copywriter Octavio Navarro
- Copywriter Gizeh Jimenez
- Copywriter Oscar Solach
- Executive Producer Alan Suarez
- Executive Producer Melissa Brown / (Wabi Productions)
- Post Production Company Urbano Medialab
- Post Production Company Urbano Medialab
- Post Producer Pablo Sanchez
- Music Company Prado Sur Audio
- Music Producer Rodrigo Barbera
- DP Mateo Londono | (Director/DP)
- Producer Maria Fernanda Sodi
Credits
powered by
- Agency Anonimo/Mexico
- Production Company Wabi Productions
- Director The Queen
- Creative Director Jorge Mendez
- Creative Director Octavio Navarro
- Art Director Jorge Mendez
- Art Director Miguel Gonzalez
- Copywriter Jorge Mendez
- Copywriter Octavio Navarro
- Copywriter Gizeh Jimenez
- Copywriter Oscar Solach
- Executive Producer Alan Suarez
- Executive Producer Melissa Brown / (Wabi Productions)
- Post Production Company Urbano Medialab
- Post Production Company Urbano Medialab
- Post Producer Pablo Sanchez
- Music Company Prado Sur Audio
- Music Producer Rodrigo Barbera
- DP Mateo Londono | (Director/DP)
- Producer Maria Fernanda Sodi
Apples turn, roll, twist and slide through an eccentric Rube Goldberg machine that uses apples to explain art, soccer, gravity, and even life itself.
Life is Easier with Apples is an ironic advert, considering how complicated and complex the machine becomes, the intricate setup and practice that must have come before the flawless execution. The single-shot take is fun and impressive, and the apples fall in calculated arcs and are blasted across the room at perfect angles.
Directed by The Queen, all the stops are pulled out for the end result of a perfectly misted apple. It’s a delicious and delightful ad out of Wabi Productions that will make you wonder...how did they ever figure that trick out?
