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Washington Apple Commission – Life is easier with apples

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Apples turn, roll, twist and slide through an eccentric Rube Goldberg machine that uses apples to explain art, soccer, gravity, and even life itself. 

Life is Easier with Apples is an ironic advert, considering how complicated and complex the machine becomes, the intricate setup and practice that must have come before the flawless execution. The single-shot take is fun and impressive, and the apples fall in calculated arcs and are blasted across the room at perfect angles. 

Directed by The Queen, all the stops are pulled out for the end result of a perfectly misted apple. It’s a delicious and delightful ad out of Wabi Productions that will make you wonder...how did they ever figure that trick out?

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