Common People launches Future Creatives
Future Creatives is a global network of next-gen AI creatives. The production house will collaborate with leading creatives from a range of disciplines, each elevating human storytelling through new technologies.
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Common People Films has launched Future Creatives, a global network of next-gen artists working across multiple disciplines to enhance human creativity through AI and emerging technologies.
A dedicated roster of cutting-edge creatives, working across multiple disciplines to enhance creativity and imagination, Future Creatives will enable Common People to elevate storytelling techniques whilst encouraging and developing new creative skills and amplifying fresh cultural ideas. Born from organic, growing demand, the network brings together some of the most innovative minds across a range of skill sets, allowing Common People and its clients to embrace a new wave of artists whilst fulfilling ambitious commercial briefs and scripts.
Future Creatives’ global roster already includes some of the most exciting AI artists working today, emerging from different creative backgrounds in fashion, photography, VFX, and music. Their common purpose lies in their ability to create a fresh and compelling new vision while grasping the potential of new technologies with a playful curiosity. This isn’t tech for tech’s sake; it’s about the best creativity while being commercially safe, ethical, transparent, authentic and compliant.
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Credits
powered by
- Production Company Common People Films
Credits
powered by
- Production Company Common People Films
Featured artists include directing talent Darri Thornsteinsson, whose alter ego Max Joe Steel has broken Reddit with his AI comedy spoof of action movies, amassing millions of views; Zuzu Valla, famous for her new, inclusive take on high fashion photography, recently exhibited at DDD in Milan alongside Rosa Lykiadopoulos pushing boundaries with her Renaissance Remix portfolio.
Other leading creative names joining the roster include Amani Carrot. Their work explores endless creativity and surreal worlds where time warps and reality bends; in The Rabbit Hole, rabbit-headed figures roam eerie, shadowy spaces. Benn Veasey has worked with artists such as Sub Focus and Faithless and brands including Accenture. Noper is a multidisciplinary artist exploring emotion and time through the artificial world of AI combined with a passion for music.
Ramy Dance, Founder and Managing Partner at Common People, explains: “We’re creating a home and a haven for a new kind of creativity. Future Creatives has been born from an organic, growing demand over the past year and a half when some of our rostered directors have been commissioned on a range of projects using AI and other new cutting-edge technologies. AI now has a seat at the top table, it might not be right for everything, but it’s a powerful tool in the right hands and an option we will be using for ambitious, cutting-edge creative projects.”
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Melody Sylvester, Managing Director and Executive Producer of Commercials at Common People, adds: “Future Creatives will encourage and develop new storytelling techniques to fulfil ambitious commercial briefs, pushing creativity forward in this exciting new era. CMN PPL remains determined to empower every artist we work with to be forward-thinking in their practice and using AI follows the same ethos for us. Each member of the Future Creative network are exceptional specialists in their respective fields, and their excitement is palpable when we speak to them about using these new platforms. It gives an immediacy to their visions, in ways they could not have dreamed of whilst still requiring them to draw on their years of experience and expertise.”
As part of the Common People family, all Future Creatives’ work will be produced and creatively directed by talent from the parent company. Together, they will unlock a collaborative workflow that pushes ideas in new, exciting directions.
