Not Normal presents its new commercial for Ésika

The multicultural production company Not Normal announces the launch of its new commercial in collaboration with GUT Miami and GUT Mexico.

The spot filmed for Ésika: a recognised beauty brand that focuses on highlighting the beauty and diversity of women, particularly in the Latin American market, and is known for its commitment to quality and innovation in its products.

Directed by Rotem Solomon, the commercial features the outstanding talent of Guido Donadio and Sebastián Regiani. As a production team, they have created a piece that captures the vibrant and unique essence of our culture.

“It has truly been a pleasure for us to work with talents like Rotem, Guido, and Sebas, who bring freshness and an innovative perspective to every project. We feel that thanks to the entire team, we have effectively managed to represent a celebration of the beauty and diversity of the Latin market,” comments José Luis Cabruja.

“This commercial not only reflects our creative vision but also highlights the importance of authentically representing the diversity that unites us. We are proud to have worked with such a talented and passionate team,” adds Charlie Berrizbeitia.