​La Costeña delivers a day of the dead Campaign

La Costeña: Flavor Never Dies is an emotional campaign directed by Esteban Sapir and produced by Ladoble Mexico, where La Costeña celebrates life and honours the memory of those who have passed, as part of a rich tradition.

Using water as a symbol of connection, the campaign shows how the living remain bonded with those they have lost, keeping their memory and unique flavour alive. Through heartfelt images and a simple story, Flavor Never Dies reveals how familiar flavours and daily rituals keep the presence of loved ones close, even when they are no longer here.

Each scene shows how shared tastes and moments help bridge the past and present, creating a sense of connection across generations. The campaign invites viewers to remember that the essence of those we’ve loved is carried forward in each shared meal and moment. 

By focusing on these lasting flavours, La Costeña delivers a beautiful reminder that, through memory and tradition, the essence of those we love never truly fades away.