Coke's cardboard Christmas

Coca-Cola – Real Magic at Christmas

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Agency dentsu mcgarrybowen/London
Production Company Rogue Films
Director Sam Brown

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Credits

powered by

Agency dentsu mcgarrybowen/London
Production Company Rogue Films
Director Sam Brown
Editor Paul Hardcastle
Post Production Selected Works
Audio Post Factory
Chief Creative Officer Simon Lloyd
Creative Director Sarah Bamford

Creative Joe Stamp
Creative Tom Prendergast
Producer Helen Powlette
Producer Polly Ruskin
Executive Producer James Howland
DP Ben Fordesman
Production Designer Andy Kelly
Post Producer Polly Kemp

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It's the common question for any kid growing up in a non-traditional home: how does Santa come down the chimney if we don't have a chimney?

Taking this seed of insight and turning it into a gloriously sweet festive film, Coca Cola and agency dentsuMB UK's Real Magic At Christmas sees a young protagonist create a community within his apartment building with the aid of a few boxes (and a lot of love).

Bringing the magic to life is Rogue's Sam Brown, utilising his well-honed storytelling skills to conjure a genuine sense of wonder and delight, aided by some lovely production design (from Andy Kelly) and performances.

The film itself is accompanied by an innovative partnership between Coke and celeb-baiting service Cameo, with virtual appearances and personalized videos available to consumers across North America - fans being able to request a personalized Cameo video from Santa via https://us.coca-cola.com/holiday-hub, this week.

The legendary cross-country caravan will also be returning - altogether now: "Holidays are coming, holidays are coming..." - and Coca-Cola® Original Taste glass bottle carriers will feature images of Santa.