Coca-Cola’s several Santas bonanza
The drinks brand’s festive campaign delivers bountiful helpings of the happy, beardy ho-ho-homosapien in a charming spot celebrating acts of kindness.
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Credits
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Credits
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- Production Company Stink/UK
- Director Traktor
- Production Service Icon Films/Romania
- Editorial Final Cut/London
- Post Production/VFX Framestore/London
- Production Service Icon Films/Romania
- Editorial Final Cut/London
- Post Production/VFX Framestore/London
- Line Producer Lucy Gossage
- Service Producer Millen Nickolov
- Editor Rick Russell
- Edit Executive Producer Michelle Corney
- Edit Producer Nikki Porter
- VFX Producer Alexia Paterson
- Line Producer Lucy Gossage
- Service Producer Millen Nickolov
- Editor Rick Russell
- Edit Executive Producer Michelle Corney
- Edit Producer Nikki Porter
- VFX Producer Alexia Paterson
Credits
powered by
- Production Company Stink/UK
- Director Traktor
- Production Service Icon Films/Romania
- Editorial Final Cut/London
- Post Production/VFX Framestore/London
- Production Service Icon Films/Romania
- Editorial Final Cut/London
- Post Production/VFX Framestore/London
- Line Producer Lucy Gossage
- Service Producer Millen Nickolov
- Editor Rick Russell
- Edit Executive Producer Michelle Corney
- Edit Producer Nikki Porter
- VFX Producer Alexia Paterson
- Line Producer Lucy Gossage
- Service Producer Millen Nickolov
- Editor Rick Russell
- Edit Executive Producer Michelle Corney
- Edit Producer Nikki Porter
- VFX Producer Alexia Paterson
Clearly what the world needs now is more middle-aged white men sorting things out… Oh, hang on…
In this instance though, when we’re talking about the big guy with the gift-giving habit, more than one is definitely a boon.
Created by WPP Open X and directed by Traktor through Stink Films, the joyful, beautifully designed film The World Needs More Santas features a bunch of Father Christmasses who are not only distributing pressies but are engaged in interesting activities that depart from the usual sleigh-driving duties, such as skateboarding, laundry sorting and even weight-lifting.
Along the way they also spread a sense of charity and goodwill that sees non-Santa types inspired to help neighbours and strangers with little acts of generosity.
