Amazon slides into Christmas
A reworking of the Beatles' In My Life forms the soundtrack to Amazon's Christmas campaign, which sees past memories made real for three elderly women.
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Credits
powered by
- Agency Client Direct
- Production Company Hungry Man
- Director Wayne McClammy
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Credits
powered by
- Agency Client Direct
- Production Company Hungry Man
- Director Wayne McClammy
- Executive Producer Caleb Dewart
- Executive Producer Kim Dellara
- Head of Production Marian Harkness
- Editing Cabin Editing Company
- Editor Chan Hatcher
- Assistant Editor Nicole Lana
- Post Producer Michelle Dorsch
- VFX The Mill/Los Angeles
- VFX Supervisor Graeme Turnbull
- VFX Supervisor Pedro Henrique Santos
- Senior Executive Producer Anastasia von Rahl
- Colorist Ricky Gausis
- Chief Creative Officer Jo Shoesmith
- Group Creative Director Tom Pettus
- Group Creative Director Josh Cassidy
- Group Creative Director Vince Feliciano
- Executive Creative Director Philip Griffiths
- Executive Producer Dan Duffy
- Creative Director Kurt Feng
- Creative Director Jeb Quaid
- Executive Producer Rick Jarjoura
- Senior Producer Vanessa MacAdam
- DP Jess Hall
- Senior Producer Juliet Rios
- Producer RuthAnn Lopez
Credits
powered by
- Agency Client Direct
- Production Company Hungry Man
- Director Wayne McClammy
- Executive Producer Caleb Dewart
- Executive Producer Kim Dellara
- Head of Production Marian Harkness
- Editing Cabin Editing Company
- Editor Chan Hatcher
- Assistant Editor Nicole Lana
- Post Producer Michelle Dorsch
- VFX The Mill/Los Angeles
- VFX Supervisor Graeme Turnbull
- VFX Supervisor Pedro Henrique Santos
- Senior Executive Producer Anastasia von Rahl
- Colorist Ricky Gausis
- Chief Creative Officer Jo Shoesmith
- Group Creative Director Tom Pettus
- Group Creative Director Josh Cassidy
- Group Creative Director Vince Feliciano
- Executive Creative Director Philip Griffiths
- Executive Producer Dan Duffy
- Creative Director Kurt Feng
- Creative Director Jeb Quaid
- Executive Producer Rick Jarjoura
- Senior Producer Vanessa MacAdam
- DP Jess Hall
- Senior Producer Juliet Rios
- Producer RuthAnn Lopez
Amazon's campaign for 2023 is a sweet tale of past memories and present adventure as two friends are coaxed by a third - with the help of Amazon, of course - to relive their youth.
Set to an emotive, orchestral arrangement of one of John Lennon’s most personal songs, In My Life, overseen by sound branding agency DLMDD, the 60-second spot sees three elderly friend watching children slide down a snowy hill on sledges, each looking wistfully at the carefree abandon in front of them.
This gives one of the group an idea and, one swift Amazon order later, and the trio are throwing caution to the wind - and themselves down a hill - as the impressed children look on.
The spot, called Joyride, was directed by Wayne McClammy though Hungry Man and created by Amazon in-house. “The stories we tell serve as a reminder that, sometimes, the joy you receive from doing something special for those you love can uplift us all at this time of year,” said Jo Shoesmith, Amazon’s Vice-President and Global CCO.
