Coca-Cola’s Ramadan revelry
The drinks brand celebrates Iftar, part of the Islamic holy month, with a joyful, visually stunning animated ad that transcends cultural boundaries to send a message of unity.
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Credits
powered by
- Agency AKQA/London
- Production Company Mill+
- Director Tim Fox / (Director/Animator)
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Credits
powered by
- Agency AKQA/London
- Production Company Mill+
- Director Tim Fox / (Director/Animator)
Credits
powered by
- Agency AKQA/London
- Production Company Mill+
- Director Tim Fox / (Director/Animator)
Much needed in these troubled times of division, this richly coloured animation for Coca-Cola reminds us of a central tenet of all major religions, no matter what the hue, that coming together to break bread is a good thing.
A collaboration between The Mill's Creative Content Studio, Mill+, AKQA and director/animator Tim Fox, the film captures the spirit of Ramadan's traditions by honing in on micro moments of connection during Iftar, which is the main meal eaten by Muslims at sunset to break their fasts during this special time of prayer, reflection, abstinence and community.
As the community sit down to dine together, the narrative joyfully weaves through different families and individuals, portraying a cross-section of the diverse society celebrating the holy month.
