Coca-Cola paints the town red in Thailand
Ogilvy Singapore infuses Thai cuisine with extravagant rap culture in an iconic and dynamic music video for the fizzy drinks brand.
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Credits
powered by
- Agency Ogilvy/Singapore
- Production Company Hamlet/China
- Director Julien & Quentin
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Credits
powered by
- Agency Ogilvy/Singapore
- Production Company Hamlet/China
- Director Julien & Quentin
- Post-Production Cy Hamlet/China
- Service Production Co TaProduction
- Executive Creative Director Nikhil Panjwani
- Associate Creative Director Hugo Suissas
- Associate Creative Director Tiago Silva
- Producer Jacinta Loo
- Executive Producer/Founding Partner Ruben Goots
- Executive Producer/Founding Partner Jason Felstead
- Executive Producer Mathias Kerner
- DP Antoine Cormier
- Editor Marie-Reglisse Monsimier
- Color Grader Nicolas Gautier
- Service Production Co. Producer Louis Ditapichai
- Service Production Co. Producer Sirichon Pongsaengson
- Production Designer Boontawee (Tor) Taweepasas
Credits
powered by
- Agency Ogilvy/Singapore
- Production Company Hamlet/China
- Director Julien & Quentin
- Post-Production Cy Hamlet/China
- Service Production Co TaProduction
- Executive Creative Director Nikhil Panjwani
- Associate Creative Director Hugo Suissas
- Associate Creative Director Tiago Silva
- Producer Jacinta Loo
- Executive Producer/Founding Partner Ruben Goots
- Executive Producer/Founding Partner Jason Felstead
- Executive Producer Mathias Kerner
- DP Antoine Cormier
- Editor Marie-Reglisse Monsimier
- Color Grader Nicolas Gautier
- Service Production Co. Producer Louis Ditapichai
- Service Production Co. Producer Sirichon Pongsaengson
- Production Designer Boontawee (Tor) Taweepasas
Drinks brand Coca-Cola has launched this compelling, high energy promo with interactive features, created by Ogilvy Singapore and directed by Julien & Quentin through HAMLET as part of its Foodmarks meals brand platform.
The film, titled Epic Night Out, is a compelling amalgamation of hardcore rappers, Thai cuisine and pop culture, featuring rapper F.HERO alongside celebrity chef, Chef Pom.
The bling-clad pair and their crew embark on an eccentric, surreal journey through the bustling streets of Bangkok, showcasing iconic Thai elements from Tuktuks and mopeds to delicious street food, and of course Coca-Cola.
Interactive elements include hidden Easter eggs, which viewers can find and click to win prizes, and the "Coke Flip Move", an original signature dance move designed to engage the audience one step further.
