Coca-Cola puts its Central Cee forward in new Premier League campaign
The rapper fronts original track The Team in a vibrant film from VML and Keane Pearce-Shaw.
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Credits
View on- Agency VML/London
- Production Company Riff Raff
- Director Keane Pearce Shaw
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Credits
View on- Agency VML/London
- Production Company Riff Raff
- Director Keane Pearce Shaw
- Ad Agency Ogilvy/London
- Ad Agency WPP Open X/New York
- Ad Agency WPP Production
- Ad Agency M&C Saatchi Sport & Entertainment/London
- Talent Central Cee
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VML/London
- Production Company Riff Raff
- Director Keane Pearce Shaw
- Ad Agency Ogilvy/London
- Ad Agency WPP Open X/New York
- Ad Agency WPP Production
- Ad Agency M&C Saatchi Sport & Entertainment/London
- Talent Central Cee
With the Premier League set to kick off in just three days, the passion of fans is already bubbling up, so what better way to celebrate than with a bubbly beverage to boot?
Celebrating the league and teams within, Coca-Cola's new Taste Every Second sees the brand, and agency VML, collaborate with rapper Central Cee to create an anthem to the unconditional love the game inspires.
Directed by Keane Pearce-Shaw through Riff Raff, the film intersperses performance footage with niftily edited shots from both the pitch and the stands, creating a rousing piece that captures the tension, elation and all-round emotional turmoil of following your team.
