Coca-Cola finds the real thing in the desert
This charming campaign film, created by WPP Open X for the drinks brand, celebrates the resilience of Mexico’s desert-dwelling shopkeepers.
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Credits
View on- Agency WPP Open X/New York
- Production Company Rebolucion/Mexico
- Director Gabriel Duarte
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Credits
View on- Agency WPP Open X/New York
- Production Company Rebolucion/Mexico
- Director Gabriel Duarte
- Ad Agency VML/New York
- Ad Agency Ogilvy/New York
- Post Production Prisco
- Color Misterio Lab
- Head of Production (HP) Nicole Godoy
- Head of Production Violeta Lopez Pacheco
- Producer Nadia Gonzalez
- Producer Genoveva Ortiz Saldana
- Head of Production Tete Parada
- Executive Producer Adrian Reyes
- Line Producer Karina Alvarez
- Art Director Pablo Ramirez
- DP Flavia Martinez
- Editor Zhe Quinonez
- Head of Color Raul Lavado Verdu
- Colorist Raúl Espinosa López
- Colorist Marina Valeriano
- Colorist Francisco J Monje Santos
- Sound Design Tomas Putruele
- Composer/Music Artist/Music Producer Ramiro del Real
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency WPP Open X/New York
- Production Company Rebolucion/Mexico
- Director Gabriel Duarte
- Ad Agency VML/New York
- Ad Agency Ogilvy/New York
- Post Production Prisco
- Color Misterio Lab
- Head of Production (HP) Nicole Godoy
- Head of Production Violeta Lopez Pacheco
- Producer Nadia Gonzalez
- Producer Genoveva Ortiz Saldana
- Head of Production Tete Parada
- Executive Producer Adrian Reyes
- Line Producer Karina Alvarez
- Art Director Pablo Ramirez
- DP Flavia Martinez
- Editor Zhe Quinonez
- Head of Color Raul Lavado Verdu
- Colorist Raúl Espinosa López
- Colorist Marina Valeriano
- Colorist Francisco J Monje Santos
- Sound Design Tomas Putruele
- Composer/Music Artist/Music Producer Ramiro del Real
As part of its 100-year anniversary in Mexico, The Coca-Cola Company launches Last Coke in the Desert, a beautifully shot film directed by Gabriel Duarte through Rebolucion, and inspired by one of the country’s most beloved expressions.
Traditionally used to describe something unique, the phrase becomes the starting point of an epic sojourn across some of Mexico’s most extreme landscapes.
In regions such as the Sonoran Desert and Baja California, where conditions are harsh and distances vast, small independent stores achieve something rather cool – keeping a Coca-Cola ice-cold in crazy heat. But beyond the product, these stores represent something deeper — they are places of connection, rest and community.
