Midi Health’s cool spot about hot flashes
Award-winning comic actor/writer/director Amy Schumer appears in this droll national brand campaign for the women's tele-healthcare clinic.
Credits
View on- Agency Client Direct
- Production Company Gifted Youth
- Director Alice Mathias
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Credits
View on- Agency Client Direct
- Production Company Gifted Youth
- Director Alice Mathias
- Editing PARALLAX
- DP Tim Ives
- Editor Stacy Moon
- Talent Amy Schumer
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Gifted Youth
- Director Alice Mathias
- Editing PARALLAX
- DP Tim Ives
- Editor Stacy Moon
- Talent Amy Schumer
Created by Midi Health’s in-house team and directed by Alice Mathias, through Arcade and Gifted Youth, this amusing spot sees Schumer star as a ‘guest lecturer’ helping a room full of women figure out what in the hell is going on with their hormones.
Tacking topics like brain fog, hot flashes, messed up sleep and mood swings, Schumer takes them through all the terror of perimenopause – and the unexpected upswing in dance ability!
The comic is joined by creators Melani Sanders and Caitlin Murray, who have amassed millions of followers with their unfiltered takes on what is widely known among women of a certain age as the midlife cluster f*ck.
Schumer commented: "I partnered with Midi Health because me and all my friends my age were tired of wondering why we were all feeling so ‘off’ – from our energy to our emotions. We felt like strangers in our own bodies. When I finally found Midi, it was the first time a doctor actually explained why I couldn't sleep, think straight or navigate my fluctuating emotions. It changed my life. We shouldn't have to be detectives to figure out our own hormones."