Co-op receipts worth keeping

Directed bySam Gainsborough through BLINKINK and created by VCCP/London, this film elegantly tells the Co-op story. 

Titled Owned By You. Right by You, the campaign reintroduces the UK store’s ethos to the nation revealing its philanthropic business model that has membership at its core. 

The campaign arose following a recent survey that revealed 50 per cent of consumers admit they don’t understand the concept of a co-operative business or understand how being part of one can benefit themselves and their communities. 

Founded in the 19th century by the Rochdale Pioneers Society, the Co-op was the world’s first successful consumer co-operative. It was based on the notion of ethical trading and the belief that the profits of the business should be shared amongst members according to their purchases.