Co-op receipts worth keeping
The supermarket chain’s innovative new campaign features a beautifully crafted stop-motion animation that cleverly reveals the store’s story via printed till receipts.
Credits
powered by- Agency VCCP/London
- Production Company BLINKINK
- Director Sam Gainsborough
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Credits
powered by- Agency VCCP/London
- Production Company BLINKINK
- Director Sam Gainsborough
- Executive Producer/Founder Bart Yates
- Post Production Absolute Post
- Colorist Juliette Wileman
- VFX Supervisor Stephen McNally
- Animator Andy Biddle
- Sound Design 750mph
- Sound Designer/Sound Editor Sam Ashwell
- Sound Designer Lucas Trigg
- Music Finger Music/London
- Executive Creative Director Chris Birch
- Executive Creative Director Jonny Parker
- Art Director Jason Keet
- Senior Copywriter James Hodson
- Creative Adam Sears
- Creative Ben Evans
- Executive Producer Alessia Small
- Creative Producer Zoe Bell
- Design Director Tom Loach
- Art Director Gordon Allen
- DP Ronnie McQuillan
- VFX Editor Simone Ghilardotti
- Animation Supervisor Reg Isaac
![](https://d17mj1ha1c2g57.cloudfront.net/v1/shpIdNmrnPZc-NPEw7a3IFLBXXQ/1024x576%23/80/shotsmag/production/clips/baecae2e-7456-466c-9438-418e54361339/1721217294317.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency VCCP/London
- Production Company BLINKINK
- Director Sam Gainsborough
- Executive Producer/Founder Bart Yates
- Post Production Absolute Post
- Colorist Juliette Wileman
- VFX Supervisor Stephen McNally
- Animator Andy Biddle
- Sound Design 750mph
- Sound Designer/Sound Editor Sam Ashwell
- Sound Designer Lucas Trigg
- Music Finger Music/London
- Executive Creative Director Chris Birch
- Executive Creative Director Jonny Parker
- Art Director Jason Keet
- Senior Copywriter James Hodson
- Creative Adam Sears
- Creative Ben Evans
- Executive Producer Alessia Small
- Creative Producer Zoe Bell
- Design Director Tom Loach
- Art Director Gordon Allen
- DP Ronnie McQuillan
- VFX Editor Simone Ghilardotti
- Animation Supervisor Reg Isaac
Directed bySam Gainsborough through BLINKINK and created by VCCP/London, this film elegantly tells the Co-op story.
Titled Owned By You. Right by You, the campaign reintroduces the UK store’s ethos to the nation revealing its philanthropic business model that has membership at its core.
The campaign arose following a recent survey that revealed 50 per cent of consumers admit they don’t understand the concept of a co-operative business or understand how being part of one can benefit themselves and their communities.
Founded in the 19th century by the Rochdale Pioneers Society, the Co-op was the world’s first successful consumer co-operative. It was based on the notion of ethical trading and the belief that the profits of the business should be shared amongst members according to their purchases.