Co-op centers the everyday

For many people, the world is a new place. 

First Day Out is a subtle reminder of the small things that we might have forgotten, the moments of outside-ness that are unobtrusive and wonderful. Things like seeing a weed bloom in the concrete, listening to kids talk animatedly on a bench, or even just spotting a wild animal in the urban jungle.

Moments of extraordinarily normal beauty are vindicated in First Day Out and director Tom Tagholm of Park Pictures creates a sense of admiration in the everyday. Lucky Generals led the campaign for Co-op.