CIF asks us to lend a helping hand

This fun and comedic spot, created by LOLA for Unilever’s cleaning product brand CIF, sees bad-mannered dinner party guests who attempt to ‘wash their hands’ of the responsibility of helping out with the washing up. 

As the evening draws to a close, the guests notice the pile of dirty dishes sitting by the sink, and each swiftly makes a ridiculous excuse to leave without offering to clean up. 

Taking a clever and very literal play on the well-known idiom, After-Dinner Conversations shows the characters washing their hands with soap, whilst offering their hilarious justifications for passing up on helping out.

As the spot closes, a VO says “If you're going to wash your hands, do it whilst washing the dishes”,  encouraging us all to be a little kinder and work together this Christmas.