Christian Aid’s Liz Truss lipsync protest

Created by London agency Impero, the campaign #HacktheAgenda, re-imagines Truss’s final speech, supplanting her words – via the wonders of video fakery from Reface Tech – with Nakate’s emotive plea for governments to take action over the climate crisis. 

In the run up to COP 27 (the UN Climate Change Conference taking place 6-18 November 2022 in Egypt), the campaign sets out to encourage governments and the world’s biggest polluters to pay into a central loss and damage fund to help those disproportionately affected by the climate crisis.

Alastair Mills, Joint Executive Creative Director at Impero, says: “It’s been slipping off the agenda for too long. From Coca-Cola announcing its farcical sponsorship of COP27 to the devastating floods in Pakistan, we’ll be putting the loss and damage fund at the heart of the conversation and ensuring it doesn’t get ignored.”

Vanessa Nakate, climate justice activist from Uganda, added “I almost never hear leaders talk about the loss and damage caused by the climate crisis. We need to do everything we can to make sure this issue is moved up the agenda and ensure the demands for compensation from those of us on the frontlines are heard loud and clear.”