Chipotle asks... Can A Burrito Change The World
Chipotle's new Super Bowl spot from Venables Bell + Partners.
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Chipotle Mexican Grill announced it will premiere its first ever Super Bowl commercial during the second quarter of Super Bowl LV.
The spot directed by SMUGGLER's, Mark Molloy titled Can a Burrito Change the World?, features a young boy rhetorically asking that question while highlighting the impact that Chipotle's 'Food with Integrity' standards could have on the world, including reducing carbon emissions, saving water, and supporting local growers
Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company SMUGGLER
- Director Mark Molloy
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Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company SMUGGLER
- Director Mark Molloy
- Founder, Chairman Paul Venables
- Executive Producer Brian Carmody
- Executive Producer Patrick Milling-Smith
- Executive Producer Sue Yeon Ahn
- Head of Production Alex Hughes
- Production Designer Justin Allen
- Editorial Work Editorial/USA
- Editor Stewart Reeves
- Assistant Editor Josh Sasson
- Executive Producer Marlo Baird Kinsey
- VFX Alt.vfx/USA
- Head of VFX Andrew Hellen
- 2D Supervisor Matthew Chance
- Executive Producer Chris Fieldhouse
- Music Q Department
- Audio Mix Lime Studios
- Audio Mixer Loren Silber
- Executive Producer Susie Boyajan
- Senior Audio Producer Kayla Phungglan
- Line Producer Catalina (Cat) Restrepo
- DP Paul Meyers
- Post Producer Paloma Wodehouse
- VFX Supervisor Jan Cilliers
- Art Director Paul Rice
- Associate Creative Director/Art Director Greg Coffin
- Associate Creative Director/Copywriter James Duffy
- Associate Producer Livia Biedermann
- Chief Creative Officer Will McGinness
- Creative Director Gus Johnston
- Executive Producer Christina Wells
- HP Hilary Coate
Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company SMUGGLER
- Director Mark Molloy
- Founder, Chairman Paul Venables
- Executive Producer Brian Carmody
- Executive Producer Patrick Milling-Smith
- Executive Producer Sue Yeon Ahn
- Head of Production Alex Hughes
- Production Designer Justin Allen
- Editorial Work Editorial/USA
- Editor Stewart Reeves
- Assistant Editor Josh Sasson
- Executive Producer Marlo Baird Kinsey
- VFX Alt.vfx/USA
- Head of VFX Andrew Hellen
- 2D Supervisor Matthew Chance
- Executive Producer Chris Fieldhouse
- Music Q Department
- Audio Mix Lime Studios
- Audio Mixer Loren Silber
- Executive Producer Susie Boyajan
- Senior Audio Producer Kayla Phungglan
- Line Producer Catalina (Cat) Restrepo
- DP Paul Meyers
- Post Producer Paloma Wodehouse
- VFX Supervisor Jan Cilliers
- Art Director Paul Rice
- Associate Creative Director/Art Director Greg Coffin
- Associate Creative Director/Copywriter James Duffy
- Associate Producer Livia Biedermann
- Chief Creative Officer Will McGinness
- Creative Director Gus Johnston
- Executive Producer Christina Wells
- HP Hilary Coate
Evidenced in the ad, created by Venables Bell and Partners, Chipotle believes that how we grow our food affects how we grow the future. The company believes the global pandemic has shifted consumer behavior to lean towards a community-focused society, further igniting a passion inside of many for making purchasing decisions that drive difference in the world around them. With this spot as part of a series of brand actions, Chipotle is shedding light on how greater awareness of where food comes from and how it is grown can not only help everyone, but also begin to reverse an agricultural industry crisis, which has lost 40x more farmers than it has gained over the last decade.
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