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Production company Caviar are super excited to share Cloé Bailly’s stunning music video for Ben Howard’s latest single What A Day.

Shot on location in Bulgaria and blessed with bright but brisk weather Cloé explains: “When Ben told me he wanted a dark comedy music vid for What A Day, I was just psyched, it's my favourite genre to explore. He  wanted to create a social satire about the vacuity of British nobility hunting parties. In his own words: "This was  a nonsense idea loosely thrown together on the Old English rhyme, ‘back to back they faced each other, drew their swords and shot each other’. 

People loving to hunt just for the sake of killing, not out of necessity, might as well end up shooting each other and  loving it too... But what if on top of this nature took revenge? What if the predator turned into the prey so in this  case a hunter turned into a rabbit?! 

Ben Howard – What A Day

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Shooting in the Bulgarian mountains was intense but Ben, the crew and I were like kids. It's exhilarating to play  with human emotions in a huis-clos, to imagine what people are truly capable of. And it’s always so good to see a  whole crew getting on board with such a nonsense concept based on animal hysteria and group homicide. And of  course, it goes without saying that having a dozen adorable bunnies around makes any shoot sweeter...” 

Ben added: “Cloé somehow transformed a basic countryside shoot ‘em up into an amazing tale of delightful  retribution. Cloé is a queen of dark comedy and I’m so grateful that as friends we got to work together on it.  The eclectic Bulgarian cast and crew somehow managed to pull this off in strange times, made all the more  entertaining in a completely foreign language.” 

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