Cher's got U, babe

U – Looking For Endless Free Entertainment? We’ve got U

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Agency UKTV Creative/London
Production Company HunkyDory Films
Director Christian Bevilacqua

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Credits

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Agency UKTV Creative/London
Production Company HunkyDory Films
Director Christian Bevilacqua
Post Production Cheat
Creative Director Scott Russell
Creative Eoin McLaughlin
Head of Production Mary Claire Seiler
Producer Leanne Farleigh

Assistant Producer Olivia Watters
Head of Design Peter Allinson
Copywriter Scott Russell
Copywriter Paul Philpott
Executive Producer John Doris
Producer Stephen Plesniak
Production Manager Lisa Lake
Art Director James Hatt

DP Ian Murray
DP Edd Lukas
Editor Al Sinclair
Colorist Karol Cybulski
Post Producer Sarah Banks
VFX Christian Bevilacqua
Talent Cher

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There's an evolving sense of disbelief that defines this instantly iconic spot for UKTV's U Masterbrand streaming service, and it starts the second decade-spanning hitmaker Cher appears on screen.

Not long after the icon is introduced, we're treated to a dreamy rendition of her mid-60s hit I Got You Babe, during which she appears - gloriously greenscreened, we might add - alongside some of the channel's biggest hitters: Don Draper from Mad Men, DI Annika Strandhed from Annika, Orlando Bloom on a mountain [wait, what?], Chris Kamara driving a treacherous road [stop now, what are you on about?!], duetting with Barry from Eastenders at karaoke [abort, abort. This has gone too far!], and more...

Somehow, the team behind the campaign - UKTV’s in-house creative agency in partnership with HunkyDory Films, led by Scott Russell, UKTV’s Creative Director - have turned this fever-dream of an idea into an 'I have to tell someone about this' masterpiece; eschewing the potential naffness with a clearly game Cher and a joyous selection of clips and placement.

“We wanted to create an ambitious advert to launch U to highlight the variety of quality programming and to stand out in a hugely competitive landscape," explains Russell. "It had to be joyful, have content at its heart, and to tell the story of whatever you love, we’ve got you. What’s more, it needed to be memorable and have a surprise factor that was not only authentic but connected with current and new viewers.

"Who better to do this than mega superstar, Cher, performing a brand-new version of her iconic song, I Got You Babe, whilst meeting some new and familiar friends on the way?”

Alex Sherr, Managing Partner at Havas Entertainment, adds, "It's brilliant to support U during this exciting period of transformation and growth for the brand. U’s commitment to fostering joy through its diverse range of shows has a deep-rooted place in our culture, which is what we’re all about. We now enter our fourth year together, which we can’t quite believe but have loved every second. We’re excited to play our role in supporting U's ongoing brand evolution and mission to redefine free-to-air streaming for the better."