Chateau Ste. Michelle and Team One release Chateau Your Holidays campaign

Like most things this year, the holiday season and the typical celebrations that come along with it, will look a bit different.

But there’s no doubt that people will want to bid farewell to a difficult 2020 in style. Chateau Ste. Michelle, in partnership with Team One, has launched a new seasonal campaign that captures that sentiment, encouraging consumers to dress up their holiday table.

A new :30 spot, Chateau Your Holidays, draws on the desire to bring style back into our lives for the holidays, tired of the loungewear we’ve been donning for most of the year.

Chateau Ste. Michelle – Chateau Your Holidays

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Agency Team One/Los Angeles
Production Company JOJX

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Credits

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Agency Team One/Los Angeles
Production Company JOJX
Creative Director Philipp Dietz
Senior Producer Amy Gershwin
Chief Creative Officer Chris Graves
Head of Post Production/ VFX Executive Producer Bryan Cook
Executive Creative Director Jason Stinsmuehlen
Director of Content Production Sam Walsh

Executive Producer Joe Care
Executive Producer Pedro De Oliveira
Executive Producer Jackson Morton
Production Manager Mary Katherine Wise
Music Company Quiet City Music & Sound
Composer Darren Solomon
Creative Director Chris Jordao
Executive Producer Xanna D'Aguiar

Recording Studio Margarita Mix
Sound Mixer Bob Gremore
Head of Production/Controller Tara Spencer
Editor Jillian Corsie
VFX/Flame Artist James Bohn
Colorist Sergio Pasqualino Jr

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The new spot produced by JOJX features a family all dressed up and ready for an elegant holiday celebration, pouring each other glasses of wine and clinking their glasses all the while. It is not until the end of the spot that we see everyone is wearing pajamas from the waist down, bringing us back to the reality that is 2020. The playful spot emanates joy, wonder, and elegance in an otherwise lackluster year.

The spot will run across Connected TV nationwide, with a strong concentration in Seattle, Houston and San Antonio. The holiday campaign also includes digital, social, print, and radio elements.