CGI on another plane
RAF Engineering’s new recruitment spot uses slick CG aeroplane porn to lure fans of fancy engineering.
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Credits
powered by
- Agency Engine/London
- Production Company In-House at Agency
- Director Ryan Dzierzek
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Credits
powered by
- Agency Engine/London
- Production Company In-House at Agency
- Director Ryan Dzierzek
- Producer Kirsten Troy
- Sound Design James Cobbold
- Art Director Holly Fallows
- Copywriter Charlotte Watmough
- Creative Director Christopher Ringsell
- Head of Film Melody Sylvester
Credits
powered by
- Agency Engine/London
- Production Company In-House at Agency
- Director Ryan Dzierzek
- Producer Kirsten Troy
- Sound Design James Cobbold
- Art Director Holly Fallows
- Copywriter Charlotte Watmough
- Creative Director Christopher Ringsell
- Head of Film Melody Sylvester
This ode to aeronautical brilliance, directed by Ryan Dzierzek, begins by explaining what a potential recruit should be told about a role at the RAF, then ends with a ballad of beautiful engineering.
Titled The Ultimate Level, the film focuses on the biggest pull for engineers: the potential to take their problem-solving skills up a gear by working on the most advanced aircraft in the country.
When agency Engine Creative saw the brief, the challenge was to deliver a high standard film while navigating a narrow timeframe, fixed budget and restricted access to RAF bases.
A CG solution offered production possibilities that wouldn’t have been possible with a small live-action film unit.
