Celebrating the culinary reward of conservation
For the Marine Stewardship Council comes a glossy ad that effectively pairs food and marine life to create a hopeful, expressive piece full of momentum and vibrancy.
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Credits
powered by
- Agency Don't Panic/London
- Production Company Forever
- Director Harry Dwyer
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Credits
powered by
- Agency Don't Panic/London
- Production Company Forever
- Director Harry Dwyer
- Post Production Raised By Wolves
- Sound Design String and Tins
- Executive Producer Sasha Nixon
- Producer Amber Millington
- Editor Harry Dwyer
- Colourist Vic Parker
- VFX Jon Hollis / (Post Producer)
- Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- Creative Partner Rick Dodds
- Associate Creative Director George McCallum
- Creative Alice Dowdall
- Copywriter Jake Moss
Credits
powered by
- Agency Don't Panic/London
- Production Company Forever
- Director Harry Dwyer
- Post Production Raised By Wolves
- Sound Design String and Tins
- Executive Producer Sasha Nixon
- Producer Amber Millington
- Editor Harry Dwyer
- Colourist Vic Parker
- VFX Jon Hollis / (Post Producer)
- Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- Creative Partner Rick Dodds
- Associate Creative Director George McCallum
- Creative Alice Dowdall
- Copywriter Jake Moss
In Little Blue Label, Big Blue Ocean, agency Don’t Panic has developed a creative that addresses the duality of conservation and motivation.
With sustainability at such a flashpoint for many industries, fisheries and ocean-based products have come under particular criticism for their work, or the lack of, surrounding them. Little Blue Label, Big Blue Future is a short, sweet ad that pairs visions of the sea with its bounty, served up fried, raw, or steaming.
The editing of this piece is slick and expertly pairs up the two versions of sustainability that are at the core of the discussions around marine life. Stewardship is clear from the beginning, and Forever, lead by Harry Dwyer, has stitched together something that looks beautiful and feels authentic.
