Celebrate along the way with Zola

Zola, the leading wedding planning platform for couples new campaign, Celebrate Along The Way, is a refreshing, authentic portrait of what the real wedding planning journey is like for today’s couples.

While the rest of the wedding industry tends to solely focus on the blissful “Big Day” as the centre piece, Zola brings a unique and relatable lens. As a company that has brought revolutionary ease and empowerment to a notoriously complicated and stressful process for over 2 million couples, we know that reflecting a couples’ reality means showcasing that weddings are more than just one day.

The campaign highlights all of the important wedding planning victories and emotions, from the high of nailing down a venue, to the awkwardness of a first dance rehearsal, to finally getting those invites out the door. Couples’ journeys begin well before marriage with the average engagement period being longer-than-ever at an average of 18 - 24 months, and so those moments along the way have never been more important to celebrate.

Zola – Celebrate Along The Way

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Agency Arts & Letters/Richmond
Production Company In-House at Agency

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Credits

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Agency Arts & Letters/Richmond
Production Company In-House at Agency
Editing/Post Production XYZ (In-House at Arts & Letters/Richmond)
Color The Mill/New York
Audio Post Overcoast Music & Sound
Audio Mixer Matt Whitworth
Executive Audio Producer JL Hodges
Post Producer Sue Yee Hubbard

Founder/Executive Creative Director Charles Hodges
Executive Creative Director Danielle Flagg
Colorist Ashley Woods
Creative Erica Canup
Creative Christina Nordin
Creative Joe Hartley
Executive Producer Jason Sheldon
Senior Producer Kathy McMann

Music Supervisor Cam DiNunzio
Music Supervisor Casey Wheeler
Executive Post Producer Whitney Green
Post Producer Rob Rosko
Editor Dallas Simms
Editor Shannon Lowe

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Both the films and OOH demonstrate what it means to be hyper-relatable and authentic to the modern couple. Zola is constantly striving to deeply understand what’s important to their audience (publishing some of those insights in an annual First Look Report), always pushing beyond the industry standard depiction and looking to be inclusive and representative of all couples.

Backed by that understanding, Zola continues to empower and equip the modern couple by creating content, building an ecosystem of wedding planning tools, and leveraging partnerships that address relevant and top of mind issues to couples. Since its founding in 2013, Zola has become the brand and resource couples turn to and relate to, wherever they are on their journey. This campaign’s message is no exception.

“With this new campaign, you feel the relatability and the truths, right away,” said Executive Creative Director Danielle Flagg of Arts & Letters. “The wedding day itself is so meaningful, but there’s as much realness in those other small and large moments before, during and beyond. Throughout our collaboration with Zola, those aspects were hugely important. We are excited to bring something to light that can honestly reflect any and all couples’ experience of planning their futures together.”