Carhartt’s rodeo rider
Kiku Ohe's cinematic spot creatively showcases the spirit of hard work and resilience synonymous with the workwear brand.
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Credits
powered by
- Director Kiku Ohe
- Editor Alvaro del Val
- Post House Cabin Editing Company
- Colorist Company 3/London
- Colorist Yoomin Lee
- Music Composition & Sound Design IXYXI
- Producer Jack Winter
- DP Tim Lorentzen
Credits
powered by
- Director Kiku Ohe
- Editor Alvaro del Val
- Post House Cabin Editing Company
- Colorist Company 3/London
- Colorist Yoomin Lee
- Music Composition & Sound Design IXYXI
- Producer Jack Winter
- DP Tim Lorentzen
Carhartt, America’s premium workwear brand, has launched this soulful spot, creatively directed by Kiku Ohe, spotlighting the unparalleled grit and determination of rodeo rider Derion Chavis.
Through golden sunlit vignettes, the soulful creative, titled 8 Second Ride, stands testament to the values of the hardworking individuals who wear Carhartt products, while capturing the raw intensity and exhilaration of professional rodeo.
"The creative vision behind this campaign was to authentically portray the inner toughness, strength, and character that embody the true spirit of Carhartt. It's the spirit of no-nonsense, hard-working America that embraces all challenges without ever backing down, no matter how much life kicks at them." Kiku Ohe
