Canon calms the chaos
The tech products giant launches a zesty campaign for its PIXMA printer range that depicts the craziness of contemporary life.
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Credits
powered by
- Agency VCCP/London
- Production Company Rogue Films
- Director Simon Ratigan
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Credits
powered by
- Agency VCCP/London
- Production Company Rogue Films
- Director Simon Ratigan
- Post Production Electric Theatre Collective
- Editor Sam Jones (Editor)
- Music Composition Sine Audio Post Production
- Creative Director Jim Capp
- Creative Director Pip Bishop
- Creative Director Chris Hodgkiss
- Producer Rosie Good
- Producer Izzie Haak
- Producer Tim Nunn
- Post Producer Rowland Kimber
- Audio Producer Julian Marshall
Credits
powered by
- Agency VCCP/London
- Production Company Rogue Films
- Director Simon Ratigan
- Post Production Electric Theatre Collective
- Editor Sam Jones (Editor)
- Music Composition Sine Audio Post Production
- Creative Director Jim Capp
- Creative Director Pip Bishop
- Creative Director Chris Hodgkiss
- Producer Rosie Good
- Producer Izzie Haak
- Producer Tim Nunn
- Post Producer Rowland Kimber
- Audio Producer Julian Marshall
With work and home life blurring, pets going missing, wedding moodboards, holiday maps and all sorts of irksome admin needing emergency imagery, this ad captures how a topnotch printer is your friend.
The films were created in partnership with VCCP, with HLA’s Simon Ratigan directing through Rogue Films and post production and animation by Electric Theatre Collective.
The hero spot, Stuff of Life, is a smart looking frenzy of type, graphics that dramatises the unrelenting list of tasks and challenges a PIXMA can calmly undertake. Five shorter films include the amusing Family and Pro.
Canon – Family
Canon – Pro
