Cannes Essentials: Daniel Lobatón
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The Saatchi & Saatchi NY creative director makes room in his suitcase for ice-breaking T-shirts, holiday reading and a portable phone charger for sharing and caring.
1. A punny T-shirt
Break the networking ice with a T-shirt. Meow you doing?
2. Jackery portable charger
Allows you to share juice with both Android and iPhone users. Sharing is caring.
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3. Non-advertising reading
Because your brain deserves a rest for a couple of hours and Tom King’s Mister Miracle is fantastic.
4. Chewing gum
Chewing reduces the “Will we get shortlisted?” anxiety. It gives you fresh breath. People look cool when they chew gum. It’s as if they created chewing gum for Cannes.
5. International plug adapter
Because I always forget mine and end up buying one.
