Cannes Contenders: USA
Giant Spoon's Chief Creative Officer Ian Grody gives us a double helping of Nike as he highlights the US work he thinks could do well on the Croisette.
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Meta A Rip in Reality
We love an unconventional canvas, and making advertising feel less like the invitation and more like the party. In the very best way, the innovative technology used to power this stunt disappeared so the storytelling could shine... and it did. It was bold. It was a breakthrough; an infiltration of reality.
Credits
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- Production Company Method Studios/Los Angeles
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Credits
powered by
- Production Company Method Studios/Los Angeles
Credits
powered by
- Production Company Method Studios/Los Angeles
Nike National Women’s Soccer League Emmy submission
Inventive. Sneaky. Subversive. In service to sending a single, simple message. This is drama. This is worth your time. What impressed me most was the way it transformed a ballot into a platform, and weaponised something seemingly benign and transactional for good. It sort of explodes your perception of what an ad can be.
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Nike Caitlin Clark billboard
Not sure if this is in the running, given the live date, but damn. Beautiful use of sequential storytelling; inspiring, elegant, and proof that reactive advertising can live IRL. The fact that it repurposes existing OOH as Panel 1 in a 2-panel story makes you reassess every other piece of OOH you encounter. You ask: What is Panel 2 of this ad?
Coca-Cola India Street Art
A dialogue with brand appropriation as opposed to an argument with it. Pretty smart. And suggests a certain humanity on the part of Coke. You have to appreciate it when an IP owner hands that kind of asset to fans, even temporarily. Their creations always mean the most.
