Cannes Contenders 2026: Italy
Livio Basoli, Chief creative Officer & Partner at DUDE Milan gives us their picks for this years Cannes Lions. Selecting spectacular food depictions, desirable IKEA catalogues and a provocative McDonald’s installation.
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Heineken The Pub That Refused to Die
The incredible story of the lengths an Irish village goes through to save its only pub is yet another hit from Le Pub and Heineken.
Impeccable execution makes this one the clear frontrunner in entertainment categories.
A strong strategic foundation, rooted in the brand’s recent years’ platform, and impeccable execution makes this one the clear frontrunner in entertainment categories.
Credits
View on- Agency LePub/Milan
- Production Company Antidote Films
- Director Gar O’Rourke
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Credits
View on- Agency LePub/Milan
- Production Company Antidote Films
- Director Gar O’Rourke
- Ad Agency Publicis/Dublin
- Ad Agency The Romans/London
- Ad Agency Thinkhouse/London
- Executive Producer Andrew Freedman
- Color Company 3/London
- Colorist Chris Rodgers
- Audio Post Disc to Disc
- Music Mophonics
- Founder Jane McDaid
- Global CEO/Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Mihnea Gheorghiu
- Executive Creative Director Dan Roberts
- Executive Creative Director Jack Smedley
- Executive Creative Director Gaston Soto Denegri
- Board Creative Director Ger Roe
- Creative Director Valentino Borghesi
- Creative Director Silvia Oton
- Creative Director Peter Dobbyn
- Associate Creative Director Geo Joseph
- Head of Art Andrea Ferlauto
- Junior Designer Achille Nasard
- Chief Production Officer (HP) Francesca Zazzera
- Director of Digital Production (HP) Vittorio Cafiero
- Head of Production (HP) Federico Fornasari
- Head of Production (HP) Niamh Skelly
- Producer Claire Boylan
- Producer Eva Grossutti
- Producer Dave McCabe
- Digital Producer Kejsi Haxhi
- DP Joey Knox
- Editor Marco Perez
- Editor Samuel Marr
- Content Editor Damaso Queirazza
- Content Editor Roberto Bella
- Head of Post Production Alfredo Beretta
- Junior Post Producer Rosa Anna Fullone
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency LePub/Milan
- Production Company Antidote Films
- Director Gar O’Rourke
- Ad Agency Publicis/Dublin
- Ad Agency The Romans/London
- Ad Agency Thinkhouse/London
- Executive Producer Andrew Freedman
- Color Company 3/London
- Colorist Chris Rodgers
- Audio Post Disc to Disc
- Music Mophonics
- Founder Jane McDaid
- Global CEO/Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Mihnea Gheorghiu
- Executive Creative Director Dan Roberts
- Executive Creative Director Jack Smedley
- Executive Creative Director Gaston Soto Denegri
- Board Creative Director Ger Roe
- Creative Director Valentino Borghesi
- Creative Director Silvia Oton
- Creative Director Peter Dobbyn
- Associate Creative Director Geo Joseph
- Head of Art Andrea Ferlauto
- Junior Designer Achille Nasard
- Chief Production Officer (HP) Francesca Zazzera
- Director of Digital Production (HP) Vittorio Cafiero
- Head of Production (HP) Federico Fornasari
- Head of Production (HP) Niamh Skelly
- Producer Claire Boylan
- Producer Eva Grossutti
- Producer Dave McCabe
- Digital Producer Kejsi Haxhi
- DP Joey Knox
- Editor Marco Perez
- Editor Samuel Marr
- Content Editor Damaso Queirazza
- Content Editor Roberto Bella
- Head of Post Production Alfredo Beretta
- Junior Post Producer Rosa Anna Fullone
Acli The Art of Saving Food
A journey into some of the most spectacular food depictions in the history of art turns into an exploration of today’s food waste, its numbers, its impact and its social implications. A stunning execution and a surprising connection make this a great contender.
Credits
powered by- Agency BBDO Italy
Action Aid I’ll Marry When I Want
Inspired by the poem of a 13-year-old girl from Malawi, Eileen Piri, this visual feast is powered by South African director Zee Ntuli stunning images and Sudan Archives’ Selfish Soul as the powerful soundtrack, making this a perfect candidate for crafting categories.
You’ve never seen Africa and NGO ads like this.
You’ve never seen Africa and NGO ads like this. Rather than relying on poverty porn or guilt-driven storytelling, the campaign reframes the conversation around child marriage through energy, beauty and empowerment.
Credits
View on- Agency DUDE/Milan
- Production Company Darling Films/Johannesburg
- Director Zee Ntuli
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Unlock full credits and more with a shots membership
Credits
View on- Agency DUDE/Milan
- Production Company Darling Films/Johannesburg
- Director Zee Ntuli
- Production Co. DUDE/Milan
- Editing Post Modern/South Africa
- Post Production DUDE/Milan
- Sound Design Tiger Fight
- Sound Designer Chris Snyman
- Audio Post Tiger Fight
- Music Bkm Production
- Production Service Company Dude Service
- Chief Creative Officer/Partner Livio Basoli
- Chief Creative Officer/Partner Lorenzo Picchiotti
- Production Coordinator Francesca Di Donna
- Chief Creative Officer Livio Basoli
- Chief Creative Officer Lorenzo Picchiotti
- Creative Director Antonio Mitra
- Creative Director Stefano Summo
- Director of Production (HP) Matteo Pecorari
- Head of Production (HP) Simone Raddi
- Senior Producer Maria Chiara Muglia
- Junior Producer Gabriele Lippi
- Executive Producer Melina McDonald
- Executive Producer Lorraine Smit
- Producer Saskia Finlayson Gupffert
- Producer Anastasia Tsobanopulos
- Production Designer Wendy Fredriksson
- DP Deon van Zyl
- Offline Editor William Kalmer
- Editor William Kalmer
- Post Production Andrea Italia
- Post Production Seba Morando
- Post Production Federica Ruggeri
- Post Production Alessandro Menotti
- VFX/Compositing Marco Raposo de Barbosa
- VFX Compositing Marco Raposo de Barbosa
- Grade Terry Simpson
- Colorist Terry Simpson
- Sound Design/Composer Chris Snyman
- Sound Design William Kalmer
- Music Consultancy and Licencing Fabio Gargiulo
- Integrated Production Director Matteo Pecorari
- Head Of Physical Production Simone Raddi
- Senior Producer Maria Chiara Muglia
- Junior Producer Gabriele Lippi
- Post Producer Andrea Italia
- Voice Over Ashurat Nalukwago
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency DUDE/Milan
- Production Company Darling Films/Johannesburg
- Director Zee Ntuli
- Production Co. DUDE/Milan
- Editing Post Modern/South Africa
- Post Production DUDE/Milan
- Sound Design Tiger Fight
- Sound Designer Chris Snyman
- Audio Post Tiger Fight
- Music Bkm Production
- Production Service Company Dude Service
- Chief Creative Officer/Partner Livio Basoli
- Chief Creative Officer/Partner Lorenzo Picchiotti
- Production Coordinator Francesca Di Donna
- Chief Creative Officer Livio Basoli
- Chief Creative Officer Lorenzo Picchiotti
- Creative Director Antonio Mitra
- Creative Director Stefano Summo
- Director of Production (HP) Matteo Pecorari
- Head of Production (HP) Simone Raddi
- Senior Producer Maria Chiara Muglia
- Junior Producer Gabriele Lippi
- Executive Producer Melina McDonald
- Executive Producer Lorraine Smit
- Producer Saskia Finlayson Gupffert
- Producer Anastasia Tsobanopulos
- Production Designer Wendy Fredriksson
- DP Deon van Zyl
- Offline Editor William Kalmer
- Editor William Kalmer
- Post Production Andrea Italia
- Post Production Seba Morando
- Post Production Federica Ruggeri
- Post Production Alessandro Menotti
- VFX/Compositing Marco Raposo de Barbosa
- VFX Compositing Marco Raposo de Barbosa
- Grade Terry Simpson
- Colorist Terry Simpson
- Sound Design/Composer Chris Snyman
- Sound Design William Kalmer
- Music Consultancy and Licencing Fabio Gargiulo
- Integrated Production Director Matteo Pecorari
- Head Of Physical Production Simone Raddi
- Senior Producer Maria Chiara Muglia
- Junior Producer Gabriele Lippi
- Post Producer Andrea Italia
- Voice Over Ashurat Nalukwago
IKEA Drönjöns & Dragan
IKEA's catalogue is turned into the ultimate source of inspiration for Dungeon Masters and role playing gamers looking for cool names for their characters. A universal and super-nerdy insight turned into the ultimate object of desire for thousands of fans across Italy.
Credits
View on- Agency Ogilvy Italia
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy Italia
McDonald’s Mosaic
What looked like the discovery of an ancient Roman mosaic in the heart of Rome turned out to be a brilliantly provocative McDonald’s installation, depicting toga-clad citizens casually eating burgers and fries.
The kind of polarising, instantly viral idea Cannes juries tend to love.
Blurring the line between cultural heritage, public stunt and outdoor advertising, Leo Burnett Italy created one of the year’s most talked-about brand interventions: the kind of polarising, instantly viral idea Cannes juries tend to love.
Credits
View on- Agency Leo Burnett Milan/Italy
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Leo Burnett Milan/Italy
