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CANADA signs director Joe Howat
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Born and raised in London, director and photographer Joe Howat has joined CANADA’s roster for exclusive representation.
Born and raised in London, director and photographer Joe Howat has joined CANADA’s roster for exclusive representation.
Working across music videos, commercials, fashion films and stills, Howat's work is vibrant and modern with innovative technical and production design elements lending a sophisticated edge. He quickly gained attention for a series of music videos for artist Downtown Kayoto, which dramatise the essence of the artist’s personal story and emotive lyrics in an imaginative and visually inventive way.
Self-taught and inspired by cinema, with an eye for framing sharpened by his roots in photography, Howat is drawn to projects with a clear concept that allow him to tell a story through carefully considered visual techniques and nuanced performance. Well versed in the demands of shorter formats on music and commercial projects, Howat always seeks to strike a balance between immersing viewers in stories and creating the kind of imagery that can capture their attention quickly.
“Joe’s work is equal parts story, substance and style. Every shot drives the story forward. He’s a fresh talent with a modern eye and bright future ahead of him, and we couldn’t be more excited to support him on that journey.” said Marta Bobić, Managing Director CANADA
"I’m extremely honoured to be signed with CANADA... It still feels very surreal to me to be a part of such a strong group of creatives who continue to push the boundaries. It’s very refreshing to see CANADA putting so much attention and effort into the creative ideas of their projects, I remember watching their recent ‘Sirens’ video and being in awe of the scale & ideas they managed to execute. This is a massive step up for me and I’m super excited for what’s to come.” adds Joe Howat.
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